Pointers when running advertisement

Just want to share some pointers to increase the response rate when running advertisement:

1) Have catchy header
i.e "Rarely available!!!",  "Why Wait?", "WHY Pay more?", "Unbelievable!!"

2) Use colour (Highlight) / sales Logo
Check the rate with SPH for the additional features

3) Include your personal website
i.e www.Singaporehome.sg

4) Use price to catch attention
i.e. "Below $1500psf!!!", "Price to sell", "Only $11xxpsf!!", "Cheapest sea view unit"

5) Create a dummy unit
Can be from the same project or different project) to attract caller and swing to your actual marketing unit

6) Advertise at the right place at the right time and the right people will call you!!!
I.e. Chinatown/Tiong Bahru properties, advertise in Chinese paper (Lian He/ Xin Ming/ Wao Pao)
Advertise on Wed/Sat/Sun is effective for Xin Ming/Wao Pao because of the 4D results
Advertise on Sat/Sun is effective for Lian He

I.e. Geylang / Bedok properties, advertise in Malay paper

7) Size does matterIf budget allows, advertise it BIG

8) Choose your 1st letter carefully
Usually SPH will list the advertisement is alphabetical order.
I.e. 

1st position: ** Castle Green 3 Bedroom...
2nd position: 3 Bedroom Castle Green...
3rd postiion: Castle green 3 Bedroom...
4th position: Start 1st March Castle Green..

 9) Use 3 to 4 photopic sequentially
You ads will be obvious like a lighthouse in the ocean of advertisements

I.e.
"Your Photopic"
The Parc 2 Bedroom

"Your Photopic"
The Parc 3 Bedroom

"Your Photopic"
The Parc 3+Study Bedroom

"Your Photopic"
The Parc 4 Bedroom

10) Advertise the ads using your seller contact number!!!!!
If after trying all the above tips and still no response, you may want to consider advertise using your owner's mobile number!! Let the owner feel the market sentiment. Educate and condition your seller on the pricing and re-market the unit. But of course you will use your number to advertise after the price revision ; )

11) BASIC: Check and double-checka) To make sure your mobile number is correctly advertised
b) To make sure your advertisement is advertise on the correct date
c) To make sure your mobile phone is ON!!!!
(Previously I have this habit of switching off my mobile phone after 12am. The problem comes when I forgot to switch it back in the morning and I will miss a lot of potential calls)