The answer I usually get is "I'm a professional agent", "I give special attention and services to my client" etc
However, this is not good enough. If you want to be really successful you need to stand out from the crowd by offering a USP that's truly different... something your competition just can't claim.
To get your creative juices flowing, here are some famous USPs that have played a pivotal role in the success of their organizations:
Fedex - "When it absolutely, positively has to be there overnight!"
Domino's Pizza - "Hot pizza delivered in 30 minutes -- or it's free!"
M&M's - "The milk chocolate melts in your mouth, not in your hand."
Wonder Bread - "It helps build strong bones 12 ways."
Head & Shoulders - "You get rid of dandruff!"
Olay - "You get younger-looking skin!"
Red Bull - "You get stimulation of body and mind!"
Domino's Pizza - "Hot pizza delivered in 30 minutes -- or it's free!"
M&M's - "The milk chocolate melts in your mouth, not in your hand."
Wonder Bread - "It helps build strong bones 12 ways."
Head & Shoulders - "You get rid of dandruff!"
Olay - "You get younger-looking skin!"
Red Bull - "You get stimulation of body and mind!"
Take note that these are all clear, straight-to-the-point messages telling a simple idea that differentiates their product from everyone. And most importantly, they're believable!
So what is your USP? What makes you different from your competitors -- in ten words or less -- and gives your customers a powerful, compelling reason to buy your product?
Start thinking about it and create your own personal USP.
