1. To feel good about himself
2. Not to feel bullied
3. A lasting alliances
4. To know and understand more
5. To finish the negotiation without working too hard
6. Money, goods, and services
7. To be treated nicely – particularly to be listened to.
8. To be liked
9. Clear communication
10. Recognition of his ability and effort – from you, his boss, colleagues.
Note: Only item 6 cost you anything to deliver.